Comments on: Luke Sullivan and the 800 headlines http://www.radicalcareering.com/hogblog/?p=31 Straight from the hog's mouth Thu, 15 Nov 2012 15:07:11 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Copywriting Challenge: I Dare You to Choose the Best Headline Out of 100+ Heads | MarketCopywriter Blog http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-64444 Copywriting Challenge: I Dare You to Choose the Best Headline Out of 100+ Heads | MarketCopywriter Blog Mon, 26 Mar 2012 15:12:18 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-64444 [...] to write a lot of heads before choosing one that’s perfect for your copy. How many? One prolific ad copywriter wrote 800 headlines; but typically we’re told to write 100 headlines for every one headline we [...] [...] to write a lot of heads before choosing one that’s perfect for your copy. How many? One prolific ad copywriter wrote 800 headlines; but typically we’re told to write 100 headlines for every one headline we [...]

]]> By: | Please Feed The Animals http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-60446 | Please Feed The Animals Sat, 23 Apr 2011 17:38:12 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-60446 [...] equation reminds me a lot of a lesson that Sally Hogshead teaches often: “Write 100 headlines for every 1 that you actually [...] [...] equation reminds me a lot of a lesson that Sally Hogshead teaches often: “Write 100 headlines for every 1 that you actually [...]

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]]> By: Headline Writer. | 7Wins.eu http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-60112 Headline Writer. | 7Wins.eu Sun, 31 Jan 2010 11:20:29 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-60112 [...] Mock, Paper, Scissors » Blog Archive » Give the headline writer a raiseAnother Liberal witchhunt fails but CBC headline writer still takes swipe at Cons « BC Blue: One BC Conservative's view on it all…Help Wanted: New headline writer, BBC News | CLIMATEGATESteps to writing good headlinesProbably Bad News: News fails, because journalism isn't dying fast enough. » The Writer Was The One In FourLive Writer: Composing A Post « Converged|MediaHog Blog » Luke Sullivan and the 800 headlines [...] [...] Mock, Paper, Scissors » Blog Archive » Give the headline writer a raiseAnother Liberal witchhunt fails but CBC headline writer still takes swipe at Cons « BC Blue: One BC Conservative's view on it all…Help Wanted: New headline writer, BBC News | CLIMATEGATESteps to writing good headlinesProbably Bad News: News fails, because journalism isn't dying fast enough. » The Writer Was The One In FourLive Writer: Composing A Post « Converged|MediaHog Blog » Luke Sullivan and the 800 headlines [...]

]]> By: Chip Forelli http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-56509 Chip Forelli Thu, 23 Apr 2009 14:33:51 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-56509 Happily ran across your blog and the umteen headlines you played with re the BMW work we did together. Every time I read one of the headlines in the ads I'm impressed (along with a chuckle). My 15 year old and I I thoroughly enjoyed reading through the list. What was the the process of narrowing it down to the finals? CA is publishing one of the spreads again (Half Man Half Beast) in a feature article about my work appearing in the July/Aug Illustration issue. It's a privilege to include your name again. Best, Chip Happily ran across your blog and the umteen headlines you played with re the BMW work we did together. Every time I read one of the headlines in the ads I’m impressed (along with a chuckle). My 15 year old and I I thoroughly enjoyed reading through the list. What was the the process of narrowing it down to the finals?
CA is publishing one of the spreads again (Half Man Half Beast) in a feature article about my work appearing in the July/Aug Illustration issue. It’s a privilege to include your name again.
Best,
Chip

]]> By: Jim @smashadv http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-54513 Jim @smashadv Fri, 13 Mar 2009 17:14:05 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-54513 I'm a disciple of Luke Sullivan (Whipple convinced me I could get paid to do this for a living), and whereas I once used to write 100 headlines per ad, I've since learned that by filtering the creative brief and following some of the ideas in Felton's Toolbox, I was able to write just 10 lines for every ad, and all 10 were usually good enough to pass. With one or two being gold. I don't know how this transition occurred, but it did. And now I'm far more efficient in my creative problem solving. Also, when I wrote 100 lines per ad, it always seemed like the client wanted to see them all. And all that ever did was water down the good stuff - or rather, cheapen the process. I’m a disciple of Luke Sullivan (Whipple convinced me I could get paid to do this for a living), and whereas I once used to write 100 headlines per ad, I’ve since learned that by filtering the creative brief and following some of the ideas in Felton’s Toolbox, I was able to write just 10 lines for every ad, and all 10 were usually good enough to pass. With one or two being gold. I don’t know how this transition occurred, but it did. And now I’m far more efficient in my creative problem solving. Also, when I wrote 100 lines per ad, it always seemed like the client wanted to see them all. And all that ever did was water down the good stuff – or rather, cheapen the process.

]]> By: By Sally Hogshead « http://www.radicalcareering.com/hogblog/?p=31&cpage=1#comment-54334 By Sally Hogshead « Mon, 09 Mar 2009 18:10:29 +0000 http://www.radicalcareering.com/hogblog/?p=31#comment-54334 [...] 7) Often, the more concepts you come up, the better they get. At least, that’s usually the case for me. I write a hundred headlines for every one I end up with. Here is a sample list:http://www.radicalcareering.com/hogblog/?p=31 [...] [...] 7) Often, the more concepts you come up, the better they get. At least, that’s usually the case for me. I write a hundred headlines for every one I end up with. Here is a sample list:http://www.radicalcareering.com/hogblog/?p=31 [...]

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