Custom stamps. What’s next? Custom Wheaties boxes?
Having your face on a U.S. stamp used to be a distinguished honor. You had to be a former president. An eagle. An Andy Warhol painting of soup cans.
But now? You just have to be in a photo worthy of a 37-cent investment.
With PhotoStamps, you can upload your own photos. The possibilities, of course, are quite interesting. The obvious choices are kids and dogs. But why stop there? Play mindgames with your postal carrier by taking a photo of a stamp.
Of course, for the right marketer, this represents all sorts of interesting viral opportunities. Strike a deal with the USPS and your logo could be zipping all over the country. Surely there’s an award-winning concept around this somewhere (if only for the smallest media buy ever).
And as for the custom Wheaties Box? Well, you can get that too.
November 1st, 2005 at 6:52 am
Recently, the Royal Bank of Scotland issued a large, but limited number of ¬£5 notes with a picture of Jack Nicklaus on them. It was to commemorate his last appearance at the British Open Gold Championship at St Andrews. It caused a few ripples – it’s not as if the man is a Scot, after all! The ¬£5 notes, which could be obtained from any Scottish bank for face value, were (and I think still are) selling like hotcakes to naive people on eBay and the like.
November 1st, 2005 at 8:18 am
What an interesting precedent! Now that the door is open, I’m curious to see who’s face is next. (The Geico gekko with a line about saving money on car insurance?)