Having your face on a U.S. stamp used to be a distinguished honor. You had to be a former president. An eagle. An Andy Warhol painting of soup cans.
But now? You just have to be in a photo worthy of a 37-cent investment.
With PhotoStamps, you can upload your own photos. The possibilities, of course, are quite interesting. The obvious choices are kids and dogs. But why stop there? Play mindgames with your postal carrier by taking a photo of a stamp.
Of course, for the right marketer, this represents all sorts of interesting viral opportunities. Strike a deal with the USPS and your logo could be zipping all over the country. Surely there’s an award-winning concept around this somewhere (if only for the smallest media buy ever).
And as for the custom Wheaties Box? Well, you can get that too.